Marketing and Content Strategist

Brooklyn, New York, United States expand job description ↓

Description

Maker’s Row, the company revolutionizing ‘Made in America’ for the 21st Century, is looking for a next-generation Digital Marketing & Content Strategist to help with the launch of a new product venture.


We are seeking a results-driven creative with proven experience in digital advertising, content marketing, email marketing, and social media. A genuine enthusiasm for technology, design, and start-up culture is a must.


At Maker’s Row, we are a tight-knit team where individual contributions play a vital role in shaping our product daily. We are looking for leaders with drive, creativity and a strong belief in teamwork. The ideal candidate will bring good energy, creative ideas, and passion to everything they do.


About the role:

  • Develop, implement, and execute custom marketing strategies with a heavy focus on video & content development.
  • Devise B2C (business to consumer) or B2B (business to business) integrated marketing campaigns with the aim of acquiring customers.
  • Build and track all strategic projects.
  • Manage, create and publish original, high-quality impactful content.
  • Plan content development and editorial calendar.
  • Conduct online media, influencer & partnership outreach.
  • Concept and produce segmented email campaigns.
  • Monitor trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge.
  • Establish workable budgets, media, content plans, and realistic timetables.
  • Select and evaluate content; develop site content matrix.
  • Write, edit and proofread copy for promotional materials within marketing campaigns.
  • Identify social media outlets for campaigns, targeting specific locations and demographics.

Team leading & managing:

  • Act as the team leader on all assigned projects.
  • Provide leadership and monitor the work scope of assistant teammates.
  • Oversee and enforce project constraints (schedule/scope/ resources)
  • Initiates and leads all appropriate project meetings.
  • Work with team to identify goals and metrics then integrate those metrics into the content development process.

Requirements

  • Bachelors Degree in Marketing, Advertising, Communications or Business preferred.
  • Interest in and aptitude for developing social media and content strategies.
  • Minimum of 4 years experience as a strategist in a creative agency or digital agency environment.
  • Possesses an understanding of social advertising campaign management and optimization practices across all social platforms.
  • Monitors the latest trends in social media, including advertising formats, channels, and technologies.
  • Displays organizational capabilities to track progress, execution, and consistency of social advertising campaigns.
  • Exhibits solid communication and execution skills in order to effectively introduce and implement strategic and tactical plans.
  • Ability to self-manage while managing assigned teammates and projects under tight deadlines.
  • Demonstrates an understanding of and ability to facilitate and manage forecasting, budgeting, campaign creation, and optimization.
  • Extremely organized and strong capability to multi-task different projects.
  • Excellent writing and formatting skills.
  • Proficient in google docs, research & analytical tools, adobe creative suite, and online social media.
  • $ DOE
  • This role is a contract position, project based.
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